The changes that the new digital paradigm has brought to the distribution of cultural works, specially of those like still images, audio and video that can be easily copied and shared online without losing any of the quality or properties of the original work, don’t mean the disappearance of the role of intermediaries, if they are understood as curators, and not as business middlemen.
This trend has enabled the blooming of the netlabel scene in music, who has brought great artistic and commercial successes. VODO functions in exactly the same way as a netlabel, but its purpose its limited to the distribution of film works.
Each month, VODO distributes one film feature through P2P networks, also promoting it through partnerships with its distribution network, mainly bittorrent trackers and sites. The films distributed through VODO range from documentary to drama, from animation to live action.
Viewers of the films distributed by VODO can donate money back to the creators through its system, or become subscribers. This (a “regular supporter”) allows loyal VODO users to participate in the decision-making process, voting for films to be distributed through VODO, suggesting film-makers, and interacting with the creators of the films. VODO opens the curatorial process to everyone who wants to become involved.